BlogCatalog

Marketing Blogs - BlogCatalog Blog Directory

Wednesday, February 25, 2009

Virtual Office--a 24/7 office space

Virtual Office a Real Success.

November 2008

By Entrepreneurship Expert Roger Pierce.

When small businesses need presence in major centres - but can't justify the overhead - a virtual office is often the preferred workplace solution. Virtual offices are shared spaces available for temporary use, with all the amenities of a real office. With premium locations and à la carte services, Intelligent Office (www.intelligentoffice.com) offers small businesses, consultancies, and start-ups a prime address and all the services they need - in an easy, cost-efficient, 24/7 solution.

Intelligent Office is a prestigious franchise of virtual offices with locations across North America. Brian Monteith, president of Intelligent Office in Canada, purchased one franchise in 2005, saw the success, and purchased the master rights to sell Intelligent Office franchises throughout Canada in 2006.

To promote the business, Brian advertises extensively on radio. He buys radio time with his Visa® Business Card. "It's more convenient than writing cheques. I earn points and defer the payment to the end of my card's invoice cycle. There is a huge upside to using my Visa Business card," says Brian.

Brian also uses his Visa Business Card for traditional expenses such as travel. "Because we're selling franchises across Canada I travel a lot. The card makes it easy to book hotels, travel, and entertainment." Then, when the statement arrives at the end of the month, it's used to reconcile the books. "The organization of the statement into categories like restaurants, entertainment, and travel shows me where I'm spending my money and helps with accounting."

Intelligent Office started in Boulder, Colorado in 1995. Clients can use Intelligent Office locations at over 50 locations across North America. With a complete menu of services and anytime-access to their offices, clients enjoy a complete office solution customized to their needs.

The remote reception services are particularly popular. Intelligent Office has up to 8 receptionists working at their call center at one time so that clients and their customers always get personal service. Receptionists will answer and screen a call, announce the call, and direct it anywhere in the world. If you're a home-based business, reception services give callers the appearance of a fully staffed office.

Intelligent Office helps small business avoid leases, equipment, and staff with a quality location and support at a fraction of the cost. The virtual office is an alternative to consider.

Tuesday, February 24, 2009

Exporting---key to survival and growth

SBA Says: Small Business, Wholesaler Exporting Declining

Exporting, while a bright spot in the U.S. economy, is something that small businesses and wholesalers still need to work on, according to a Small Business Administration report.

“Small businesses have often ignored the international marketplace because they could,” the report stated.”In a globalized economy, more and more small firms will need to consider export opportunities as an important key to survival and growth.”

In ten years, from 1996 to 2006, the total value of exports nearly doubled, from $500.7 billion to $910.5 billion. But within that same time period, the share of small businesses decreased from 31.1 to 28.9 percent, according to the report. The declining share of wholesalers became even more pronounced, dropping from 74.1 percent to 53.6 percent.

And while the weakened dollar helped make U.S. goods and services more competitive in the global market, the administration’s call for small business contributions is still timely. After all, the United States still faces a $560 billion trade deficit, and its consummation of imports continues to grow faster than real GDP.

“To shrink the trade deficit with the rest of the world, it will be important to either curtail the growth of real imports or to encourage rapid increases in real exports or both,” the administration said in the report. “A cheaper dollar helps, but the solution lies within finding new markets for American goods and services.”

Wholesalers have proven before that they can drive growth in U.S. exports and with this, the economy as a whole. After declining with the economy during the 2001 recession, the number of exporters rose back to peak levels by 2006. Wholesalers contributed to 51.0 percent of these exporters with fewer than 20 employees, whose value added up to $21 million.

Small businesses are also especially important, because they are more likely than large firms to create innovative goods and services, according to a cited study by Acs, Morck and Yeung.

For more information, call 202-205-6533 or read the report.

Saturday, February 21, 2009

Small Business Marketing

How To Assess Your Marketing Options

By KERN LEWIS, FORBES.COM


You only have so much to spend. Better prioritize.

Megaphone
Getty Images
Marketing in the digital age offers entrepreneurs a bewildering array of enticing tools. But how to test them all with limited resources?

Answer: Only pursue the ones that align most closely with your strategic marketing plan. If you don't have a plan, prepare to blow a lot of precious cash on cool ideas that promise the world and deliver little -- not because they are bad ideas, but because they are bad ideas for your company.

Here are three rules of thumb for assessing your marketing options.

Build on Your Believers
Your typical customer deserves the lion's share of your marketing effort. That may sound obvious, but plenty of small businesses run aground casting about for any customers they can find while never establishing a reputation with one loyal group. Targeting is the difference between marketing as expense and marketing as investment.

I once had a client who received a great review in a local newspaper. He wanted to mail reprints to 100,000 "likely prospects" who had never heard of his company. I eventually talked him out of wasting what would have been $70,000 chasing those phantom customers.

Instead, we pasted excerpts from the review all over his electronic communications to past clients and known prospects, and we posted a link to the article on his Web site. Meantime, everyone in the company was encouraged to share the "good news" (and the link) with all their contacts. This strategy put the article in front of 100,000 people at a fraction of the cost of that broad snail-mail blast. Better yet, we could more easily measure the response rate on our targeted campaign.

The same focused approach goes for marketing to other businesses. For example, do you define decision makers versus order-takers within each target company? Both are useful to cultivate, but they require different approaches if you want to get the highest return on each marketing dollar.

Only Tackle What You Can Manage
You don't have to embrace every marketing fad in the book to look au courant to your customers. Yes, electronic marketing tools are very powerful -- but only if they're kept up to date.

Blogging is a great example. Blogs are cheap to set up, but they take huge effort to update on a consistent basis. Manage a blog poorly, and you will disappoint your customers. If you are in the business of offering sage advice (say, on insurance, financial planning or accounting), a blog makes sense and could be your main marketing tool. If you are in manufacturing, more traditional forms of customer service may suffice to keep clients engaged and feeling valued.

Social networks are another increasingly popular tool. But these, too, require a fair amount of administration. Would those hours and dollars actually boost awareness and, ultimately, revenues? For many small companies, the answer is no.

In making these calculations, remember that you also have to allot enough resources to spruce up your outgoing electronic communication. All prospects expect to interact with sellers and advisers online these days -- make sure they admire the cut of your digital jib.

Take All Vendor Advice With a Boulder of Salt
There are literally thousands of marketing agencies out there that buy media, optimize your Web site so it can be found more easily by Google and Yahoo! and promise to bring you "better quality leads," among other services. Keep track of these shops, but tune out their blandishments. Focus instead on establishing a rigorous marketing plan, complete with a set of firm priorities. That way, by the time you invite vendors to pitch their wares, you control the conversation by drilling down on what you need, not what they are selling.

Remember: Your plan should dictate the solution. The reverse is a recipe for failure.

Money for Entrepreneurs

Banks Eye Entrepreneurs

By DENNIS ROMERO, ENTREPRENEUR.COM


Loans, even some of those elusive TARP funds, are available. Just think regional banks and smaller.

Bank Teller
Stockbyte
The economy might be on life support, but news about the death of business loans isn't telling the whole story. Some institutions, in fact, are doubling down when it comes to extending entrepreneurial credit lines. Some are even tapping some of that controversial Troubled Asset Relief Program money to help out clients in need of a little liquidity boost.

It's true that many big banks are against the ropes. More than a few got caught up in subprime home loans, derivatives and other real estate side bets that are virtually worthless. A January Federal Reserve Board survey found that 65 percent of banks it polled continued to tighten lending standards for commercial and industrial clients. But the survey also found that demand for such credit is down, the credit tightening is less severe than in October, and distaste for home loans has prompted "an increase in the extension of new commercial real estate loans" among 15 percent of responding institutions.

A safer bet than visiting a major bank, hat-in-hand, is to query your regional lending institution. Many have avoided the subprime mess and are sitting on liquid -- lendable cash. Some have even taken a sliver of that federal TARP rescue money specifically to do what Congress and the U.S. Treasury intended: Give entrepreneurs and the American economy an injection of greenbacks in the form of business loans.

"We're entering an era when specialized institutions and community banks are the go-to source for small business," says Chris Hurn, CEO of Mercantile Commercial Capital in Altamonte Springs, Fla.

Mercantile is not a bank. Rather it's a financial services corporation that focuses on administrating and supplementing the SBA's 504 loan program. With the help of the SBA, Mercantile can offer entrepreneurs a loan on 90 percent of the value of a commercial property, with terms as long as 25 years and interest rates in the 5 percent range.

"Office buildings and industrial warehouses, day-care facilities, restaurants and hotels" are game, Hurn says. "We don't do many investor projects with speculation. We don't do multi-family residential. We don't do gigantic development projects. Our niche is generally half a million to $7 million projects."

The institution's pitch, Hurn says, is to wean business owners off money-losing leases and rents. "I finance people who go from leasing a facility to owning," he says. "It's a wealth-building strategy."

At a time when troubled big banks are trimming their small-business loan departments to benefit their own troubled balance sheets, Hurn is concerned that the federal government isn't cultivating economic growth where it could count the most -- at the entrepreneurial level.

"There have been about 300 lenders get out of the SBA loan business" -- many that have taken TARP money, Hurn says. "It compounds the problem when we know that small businesses lead us out of recession. They're making the situation worse than it needs to be. Rather than strengthen the success of sectors like small business, we've got a government philosophy that says we need to prop up failure."

So don't expect Mercantile to prop up just any mogul-in-training. Most willing lenders are survivors of this mess specifically because they've been wary about who gets their legal tender. You can bet your bottom dollar that they're not about to weaken their lending criteria in this climate. But if you have good credit, if your business shows positive cash flow and if you have collateral such as property, you can probably get a loan.

Hurn says he asks one question when evaluating a potential customer: "Is there enough capital spun off by a company to cover the debt on the loan?"

"It's not that complicated," he says. "We look at tax returns, we take rent, profits, we look at non-cash expenses; add all that, and that gives an idea of the capital spun off on the business. We compare that to the annualized debt on the loan. Say the business spins $1.20 for every dollar of debt payments. If it's that or higher, chances are we'll approve the loan. We'll also look at credit scores and make sure you're a good boy or girl."

At Sterling National Bank the story's much the same: Those who wouldn't have gotten a loan before the markets' collapse in the fall still won't get one now. Still, the bank recently took $42 million in TARP funds, and president John C. Millman says "for every dollar we took in from the Fed, we could leverage 8 to 10 times that." Half of the TARP cash it has will go to new clients, he adds.

"We have lots of liquidity," Millman says. "But we saw it as a once-in-a-lifetime window to access more new clients."

Sterling's lending policy is conservative, too. Restaurants and construction companies are out of luck here.

"All of our clients are entrepreneur-owned, and we require personal guarantees," Millman says. "We have not changed how we lend. There's an effort to redouble our underwriting and our caution."

California Bank & Trust didn't get into the subprime real estate mess, and now it has plenty of money to lend, including TARP-backed funds. Its parent, Salt Lake City-based Zions Bank, took $1.4 billion in TARP money, with some of it -- including lines that range from less than $100,000 to a recent record-setting loan of $19.5 million -- flowing through the West Coast institution.

Senior vice president Steve Borg says it's important for the California institution's bottom line to keep lending: Many recession-wary business owners are concentrating on paying down debt, making it hard on banks that depend on interest for profits.

"Some businesses are paying down and paying off their debts," Borg says, "so it's important for us to keep the lending machine lending."

Indeed, while major banks focus on balance sheets, the leaders of some small, regional and midsize institutions want to make it clear that entrepreneurial lending is the lifeblood of American business. They want to keep it flowing.

"I think that's where the economic turnaround is going to come from -- small business," says Sterling head Millman. "It drives employment. The turnaround is going to come from the bottom of the economy, not from the big companies at the top."

Friday, February 20, 2009

Canada Consumer Prices Slight Rise


Consumer prices in Canada rose just 1.1 per cent in January, compared to a year earlier, and analysts say prices will likely slide in the near future.

Consumer prices up 1.1 per cent  in January

CTV.ca News Staff

The 1.1 per cent increase is lower than the 1.2 per cent jump reported in December, reflecting price decreases for transportation items, which outweighed higher prices for food.

Economists had expected the consumer price index to rise 1.2 per cent in January.

"This is a softer than expected report, and suggests that not only is growing economic slack taking prices broadly lower, but also that the impact of the weaker Canadian dollar, which would otherwise push inflation higher, is not a formidable force," Charmaine Buskas, senior economics strategist at TD Securities, said Friday according to The Globe and Mail.

Statistics Canada, which issued the report Friday, said lower gasoline costs were the main factor preventing consumer prices from rising higher.

In January, gas prices dropped by 23.5 per cent, compared to the same time one year ago.

The cost of purchasing and leasing passenger vehicles - which fell by 8.2 per cent -- also helped push the index down.

Douglas Porter, deputy chief economist at BMO Nesbitt Burns, said inflation will likely decline even more in the near future.

"With the economic downturn gathering force and commodity prices still reeling, inflation is poised to move decisively lower in the months ahead," Porter said in a Friday note.

Statistics Canada said some upward pressure on the all-items index came from higher food and shelter costs.

Food prices increased 7.3 per cent during the 12-month period to January, identical to the increase in December.

"Bakery and cereal products and fresh vegetables exerted upward pressure on the food index," the report said.

Shelter costs were also a significant upward contributor, rising 3.3 per cent in the 12 months to January.

Excluding food and energy, seasonally adjusted consumer prices decreased 0.2 per cent in January.

Here's the annual inflation rates in the provinces and territories (Previous month in brackets):

  • Newfoundland and Labrador 0.9 (1.2)
  • Prince Edward Island -0.1 (0.0)
  • Nova Scotia -0.1 (-0.2)
  • New Brunswick -0.5 (-0.6)
  • Quebec 0.5 (0.5)
  • Ontario 1.4 (1.5)
  • Manitoba 1.4 (1.9)
  • Saskatchewan 2.4 (2.6)
  • Alberta 1.2 (1.9)
  • British Columbia 1.4 (1.2)
  • Whitehorse, Yukon 2.4 (3.0)
  • Yellowknife, N.W.T. 2.7 (3.1)
  • Iqaluit, Nunavut 3.3 (3.4)

Tuesday, February 17, 2009

Economic Stimulus in Canada

Canada's Economic Action Plan

The Home Renovation Tax Credit

Home renovations are smart investments in the long term value of a home and also create economic activity by increasing the demand for labour, building materials and other goods. Renovations can also reduce energy consumption and the long-term cost of owning a home.

To provide some $3 billion of much-needed fiscal stimulus and encourage investments in Canada’s housing stock, Budget 2009 proposes to implement a temporary Home Renovation Tax Credit (HRTC).

Temporary, Timely and Targeted Stimulus

The HRTC will apply to eligible home renovation expenditures for work performed, or goods acquired, after January 27, 2009 and before February 1, 2010, pursuant to agreements entered into after January 27, 2009. The temporary nature of the credit will provide an immediate incentive for Canadians to undertake new renovations or accelerate planned projects.

The HRTC can be claimed for renovations and enduring alterations to a dwelling, or the land on which it sits.

How the HRTC Will Work

The 15-per-cent credit may be claimed on the portion of eligible expenditures exceeding $1,000, but not more than $10,000, meaning that the maximum tax credit that can be received is $1,350.

The credit can be claimed on eligible expenditures incurred on one or more of an individual’s eligible dwellings. Properties eligible for the HRTC include houses, cottages and condominium units that are owned for personal use.

Renovation costs for projects such as finishing a basement or re-modelling a kitchen will be eligible for the credit, along with associated expenses such as building permits, professional services, equipment rentals and incidental expenses.

Routine repairs and maintenance will not qualify for the credit. Nor will the cost of purchasing furniture, appliances, audio-visual electronics or construction equipment.

Who Can Claim the HRTC?

About 4.6 million families in Canada are expected to benefit from the credit.

Taxpayers can claim the HRTC when filing their 2009 tax return.

Eligibility for the HRTC will be family-based. For the purpose of the credit, a family is generally considered to consist of an individual, and where applicable, the individual’s spouse or common-law partner.

Family members will be able to share the credit.

Monday, February 16, 2009

How to broaden your customer base

A sure-fire way to broaden your customer base is to welcome everyone to your store, restaurant or services, including customers with disabilities. Thus, accessibility is not just the right thing to do --- it is the smart thing to do. Read more:

Followers